Gregory Rocco

Gregory Rocco has emerged as a key strategist in the Web3 ecosystem, combining deep expertise in product development, digital identity, and venture investment. As Head of Portfolio at Ethereal Ventures, he plays a pivotal role in structuring teams, refining product-market fit, and ensuring that startups avoid wasted time and misaligned strategies. His work extends beyond funding—offering hands-on guidance to projects that aim to redefine digital ownership and identity.

Before joining Ethereal Ventures, Rocco co-founded Spruce, a company focused on self-sovereign identity and user-controlled digital credentials. His background at ConsenSys, where he led initiatives in decentralized identity, underscores his commitment to building a more user-centric internet. His approach to investment is not just about capital allocation but about enabling fundamental shifts in Web3 usability and infrastructure.

Rocco’s career spans beyond blockchain, having previously worked in digital media and algorithmic strategy, giving him a broad analytical perspective on tech-driven markets. His ability to blend product strategy with venture investment makes him a unique player in the space, ensuring that Ethereal Ventures supports projects that are both innovative and sustainable.

While his personal brand—Rocco Network—is more of a hub for his thought leadership and collaborations, his work at Ethereal Ventures cements his role as a critical enabler of the next wave of decentralized applications. Through strategic investments and hands-on mentorship, Rocco is helping shape a Web3 landscape where users regain control over their digital lives.