OneFootball (OFC)

OneFootball is the largest and one of the oldest football digital media, founded in 2008. It boasts 34M users and more than 40M community members across multiple social medias, according to the CoinList sale page. The platform aims to deliver high-quality, personalized football-themed content, allowing users to follow and stay updated on the latest news and matches involving their favorite teams.

Now, the project is building a Web3-driven infrastructure, OneFootball Club, to revolutionize the fragmented and outdated fan engagement model. It will set a new fan pass and open data standard, where all football fans’ data is recorded in an on-chain social graph and used by creators to deliver more relevant and personalized content.

🪙 OneFootball token: OneFootball Club will be powered by OneFootball Credits, or $OFC tokens, allowing fans, creators, and partners to connect and engage with each other. $OFC coin serves multiple utilities within the OneFootball ecosystem:

• Exchange currency: $OFC will be used as the main payment currency within the app for peer-to-peer trading of in-app avatars and accessing ad-free live streams;
• In-app tips: The OneFootball app will leverage Farcaster’s creator incentivization mechanism, allowing users to send $OFC tokens to support players, creators, influencers, and more;
• Governance: OneFootball community members can participate in the decision-making process within the OneFootball ecosystem by staking $OFC;
• Incentivization campaigns: The OneFootball app will reward users for active interaction by conducting multiple airdrop and contest campaigns using the $OFC token.

💸 OneFootball funding & partnerships: Thanks to outstanding results in football fan acquisition, the project managed to raise over $300M from multiple crypto funds by the end of the 2019-2022 bull cycle. Furthermore, the project claims that OneFootball media is co-owned by leading clubs like Real Madrid, FC Barcelona, and Bayern Munich, while partnering with over 200 clubs, leagues, and federations.

On July 17th, the protocol announced a $OFC token sale on CoinList launchpad, aiming to raise an additional $3M from the ICO. 
 

Taking into account this info, the CoinLaunch team conducted a complete research on OneFootball crypto project, and found some of its most important pros and cons:

✅ OneFootball pros:

• One of the largest and oldest Football digital media;
• Significant user and social media community;
• The sale FDV is almost six times smaller than the total raise ($50M vs $310M);
• Over 51% of the total $OFC supply is allocated for the community;
• Above the average SEO, PR, SMM, Influencer, and Growth Marketing performance;
• Decent network of backers;
• Extensive network of partners, including leading football clubs, leagues, and federations; 
• The CEO of the company has work experience at Deutsche Telekom.

❌ OneFootball cons:

• No security audits;
• Below the average Marketing Infrastructure score;
• Other core team members don’t have work experience in notable companies.