Binance Alpha (Binance Wallet)

What is Binance Alpha?

Binance Alpha is an interest-based discovery zone and crypto launchpad for Binance Web3 users to spot potential gems in the crypto space. It is a built-in feature of the Binance Web3 wallet - a crypto wallet built by Binance, which supports over 37 various chains. Users can engage with the projects and tokens highlighted by the Binance Alpha in exchange for potential airdrops and token sales. 

At the core of the Binance Alpha platform stands the Binance Alpha points system. The points are granted by the platform for holding a specific number of funds on the Binance exchange and Web3 wallet combined, as well as providing liquidity and trading volume on Binance Alpha tokens. Read more about the Binance Alpha point system in its FAQ section. 

Then, using these points, users can participate in the following activities:

• Alpha airdrops: Users are able to participate in regular token airdrops from the Binance Alpha projects. Every airdrop claim requires users to burn 15 points. 
   
• Exclusive TGEs: Binance Alpha point farmers can also join token sales of the Binance Alpha points in an oversubscription manner with a max deposit of $3 BNB per user. To participate, users should burn 10 points.

As Binance Alpha was created as a part of the Binance exchange ecosystem, supporting the most promising crypto gems, it has managed to achieve impressive results within the first 6 months of operating:

• ATH ROI of the projects: 95.44x.;
• Average ROI as of October 2025: 19.32x;
• Average oversubscription during token sales: 10,000% - 20,000% (100x-200x);
• At least 10 projects were listed on the Binance exchange (spot or futures).
   

Considering such impressive stats and rising interest among the crypto community, the CoinLaunch team conducted a complete overview of the Binance Wallet IDO (Alpha) launchpad and found some of its pros and cons:

✅ Binance Alpha pros:

• High social influence score;
• High project support score;
• Over 5 regions of influence;
• One of the largest ATH ROI and ROI stats among the crypto launchpads (95.44x & 19.32x);
• Over 42 completed token sales with media oversubscription of 10,000% - 20,000%;
• A large share of the launched projects were listed on the Binance exchange.

❌ Binance Alpha cons:

• Large oversubscriptions usually mean small allocations for investors;
• No unicorn projects launched;
• After the sale, most of the projects fail to renew their ATHs, the same as with Binance listings.