Matthew Howells-Barby, known as @matthewbarby, is a key crypto growth expert, notably as VP of Growth at Kraken, a top exchange. Recognized for scaling HubSpot’s marketing, he now drives Web3 adoption, impacting global finance through strategic leadership and insights.
Matthew Howells-Barby Social Media Influence
| Followers | Engagement | Content | Network | Scam Promo | |
|---|---|---|---|---|---|
 | 22,692 | Low | Medium | Medium | N/A |
Matthew Howells-Barby - About
Background and Early Life
Matthew Howells-Barby hails from the UK, with an education from Aston University. His early interest in digital systems and marketing laid a foundation for a career blending tech and growth strategies, initially outside the crypto sphere.
Career Progression
Barby started in agency marketing, specializing in SEO, before joining HubSpot as VP of Marketing, scaling it from $1B to $40B valuation. In 2022, he pivoted to Web3, briefly serving as CMO at Decentral Games, then joining Kraken as VP of Growth in 2023.
Key Achievements in Crypto/Web3
His key achievement is driving Kraken’s global market share, accelerating crypto adoption. At Decentral Games, he boosted Web3 gaming visibility, while his HubSpot tenure informs his current crypto growth tactics.
Notable Projects or Companies Founded/Led
Kraken: Leads growth, enhancing its role in crypto adoption.
Decentral Games: Former CMO, grew its play-and-earn ecosystem.
Traffic Think Tank: Co-founded and sold to Semrush in 2023.
Significant Controversies or Challenges
No major controversies; challenges include navigating crypto’s regulatory landscape and market volatility, which he addresses with strategic foresight.
Current Status and Recent Activities
As of February 26, 2025, Barby is VP of Growth at Kraken, active on X (@matthewbarby), posting about crypto trends, AI integration, and leadership, reflecting his ongoing influence.
Impact on the Crypto/Web3 Space
Barby’s work at Kraken and prior ventures has mainstreamed crypto, blending traditional growth tactics with Web3 innovation. His insights shape adoption strategies, influencing both users and industry direction.
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