Updated: August 2026
The agencies best positioned to work as your crypto GEO agency in 2026 are RGray, ICODA, Victoria Olsina, Coinpresso and Coinbound, though no two AI engines agree on who leads and one of them recommended a firm that has shown no sign of life since 2022. We established that by running 42 buyer-intent prompts through ChatGPT, Perplexity, Claude, Grok, Gemini and Google AI Overviews on 27 August 2026, then verifying every agency the engines produced against its live site and directory profiles.
We stopped asking agencies what they can do and asked the AI engines instead. A firm selling generative engine optimization for crypto that cannot make itself visible inside AI answers is selling something it has not demonstrated, and that is a checkable claim.
What we found is less flattering than any agency's own marketing. Engines disagree violently, cite self-published agency rankings as though they were independent research, and repeat review counts that do not match the live directory.
We ran 12 buyer-intent prompts with no geographic qualifier, plus nine regional prompts across six regions, logging every answer: which agencies were named, in what order, and which sources the engine cited. The full prompt set is published below so any reader can replicate it.
Coverage was uneven and we will not pretend otherwise. Perplexity completed all 12 global prompts, ChatGPT seven, Claude four, Grok three, Gemini one, and Google AI Overviews six. Every prompt about generative engine optimization for crypto ran on at least three engines. Because prompt counts differ, mention rates are scored against each engine's own total and never blended.
Per agency we recorded five variables: mention rate, the share of prompts naming it; engine coverage, how many surfaces named it; source profile, whether engines cited the agency's own domain, a neutral directory or a third-party listicle; GEO capability evidence, meaning published methodology, real case studies and the technical readiness of its own site; and proof and reputation, meaning verified reviews and named clients, each opened and checked.
That last variable is what ai visibility crypto testing usually skips. Measuring who gets named is easy. Establishing whether the named agency is real, operating and honest about its own numbers is where this study's hours went.
Disclosure: CoinLaunch is an RGray client for SEO and GEO. That relationship means we can assess its work the way no prompt test can, from inside a live engagement rather than from its marketing pages. Read the rest of this piece with that in mind.
Three engines asked identical questions produced near-inverted answers. ICODA led Perplexity at 67% and reached 14% on ChatGPT. RGray was named on one Perplexity prompt in twelve, 8%, and on five ChatGPT prompts in seven, 71%. Claude named RGray on half its prompts and put it in first position on both, calling it "the name that holds up best on independent review data."
That spread is the most important result in the study. Any agency promising uniform AI visibility has not run this test.
Agency | Type | Mention rate (Perplexity / ChatGPT / Claude) | Engine coverage | Sources cited | Pricing |
|---|---|---|---|---|---|
RGray | Crypto-native | 8% / 71% / 50% | 5 of 6 | Clutch, GoodFirms, third-party press | $4,499 to $17,499 per 28 days |
ICODA | Crypto-native | 67% / 14% / 75% | 5 of 6 | Own domain, LinkedIn | Clutch: $10,000+ min, $25 to $49/hr |
Victoria Olsina | Crypto-native | 33% / 29% / 50% | 5 of 6 | Own domain only | None published |
Coinpresso | Crypto-native | 17% / 43% / 75% | 5 of 6 | Own domain | None published |
Coinbound | Crypto-native | 42% / 43% / 75% | 6 of 6 | Own domain, Clutch | Clutch: $10,000+ min, $150 to $199/hr |
009 Agency | Crypto-native | Not named / 14% / not named | 1 of 6 | Own domain | From $2,000/mo |
Cryptic | Crypto-native | 17% / 43% / 25% | 5 of 6 | Own domain | None published |
Zion Labs | Generalist | Not named / 29% / not named | 1 of 6 | Own domain | Retainers from $6,500/mo |
NinjaPromo | Generalist | 33% / 14% / 75% | 6 of 6 | Clutch, own domain | $4,000 to $12,800/mo, published |
LuvKaizen | Crypto-native | 17% / 14% / 50% | 4 of 6 | Own domain | None published |
Single Grain | Generalist | Not named / not named / not named | 0 of 6 | Not surfaced | Clutch: $10,000+ min |
Lunar Strategy | Crypto-native | 50% / 29% / 25% | 6 of 6 | Own domain | Contact form: $15,000+ brackets |

Google AI Overviews needs its own line. It produced no AI Overview on any of the six agency prompts tested in US English, including the broad "best crypto marketing agency." For US English buyers researching agencies, AI Overviews is currently not a discovery surface in this category.
These are regional findings only. None should be read as an overall placement.
Ukraine. RGray leads both prompts. Worth examining, because on the GEO prompt every claim in the answer traced to a single third-party article and several figures were wrong: it reported "4.9 on Clutch (17 reviews)" when the live Clutch profile shows 21, and "from $3,000/month" when RGray's own published packages start at $4,499. An AI engine undercut an agency's real pricing by a third using a source that agency does not control.
Eastern Europe. RGray leads the marketing prompt. On the GEO prompt something stranger happened: the engine read the query as "crypto GEO (geolocation/geotargeting) agency" and ranked an advertising network first for its country-level ad targeting. Adding a region flipped the meaning of the term entirely, which is a live hazard for anyone optimizing around it.
United States. ICODA leads both prompts, with Victoria Olsina second on GEO.
Canada. OMNI AGENCY leads. Second was Blockwiz, credited with "160+ clients" and a "70+ person team." Blockwiz's site carries a 2022 copyright, its posts are undated, its Clutch profile lists 2 to 9 employees with zero reviews, and its server fails TLS serving robots.txt. Perplexity named it twice in this study.
UK and Europe. Coinswyre leads the marketing prompt; no single GEO leader emerged. Asia. Outset PR leads, ahead of Satoshi Consulting and TokenMinds, in an agency population that barely overlaps any other region.
Crypto-native. The deepest productized GEO surface of anyone verified for this piece, and the only agency in the study that two separate engines put in first position on independent-review grounds.
Crypto-native. The highest mention rate in the study on two of three measured engines, and real AI-specific client numbers rather than repackaged traffic figures.
Crypto-native. The name surfacing most consistently on GEO-specific prompts, and the only crypto specialist here serving an llms.txt.
Crypto-native. The most explicit web3 geo positioning here, and the clearest case of a self-published ranking becoming an AI recommendation.
Crypto-native. The only agency named by all six engines, and the most balanced across the three with real sample sizes.
Crypto-native. The only agency here that produced a dated, client-attributed AI-visibility metric, and the only one with no self-ranking listicle.
Crypto-native. The largest verified review base here, attached to GEO evidence that is entirely about itself.
Generalist with a crypto and fintech focus, included because it does what almost nobody here does: it tells you what it has not proven.
Generalist serving crypto. The most transparent GEO pricing found anywhere, attached to no GEO evidence.
Crypto-native. Perplexity ranked it first for the head term; the evidence does not support that placement.
Generalist, included because the crypto prompt test never surfaced it, yet it has better GEO evidence than anyone the test did.
Crypto-native. High AI visibility, no GEO service whatsoever, and the clearest illustration of what mention rate actually measures.
Search optimization wins rankings. GEO wins citations inside the generated answer, where there may be no click at all. The foundations overlap heavily, but the measurement does not: GEO is judged on citations, share of answer and LLM referral sessions rather than positions and sessions. They are complementary, not substitutes. If ranking is your priority, our crypto SEO agencies breakdown covers that ground properly. For campaign needs beyond search entirely, our web3 marketing agencies list is the better starting point.
You cannot optimize the model. You can only change what sits in the retrieval pool when it looks. Everything below follows from that, and a founder can act on all of it without hiring anyone on this list.

Start by not blocking the crawler. ChatGPT search respects OAI-SearchBot in robots.txt, and if your CDN turns it away you are not in the pool at all. ChatGPT's own advice, given unprompted during this test, was to build pages answering recommendation-style queries directly and publish verifiable data instead of marketing adjectives. Its example: "$420M TVL as of August 2026, methodology here" beats "one of the fastest-growing DeFi protocols."
How to get recommended by grok is a different problem, and for crypto it may be the most important one. Grok pulls from X and the live web together, and ran the widest source sweep of any engine here, 65 sources on a single prompt. Because X is crypto's native platform and Grok ships inside X premium tiers, it carries disproportionate weight for crypto discovery. A project with a thin X presence is invisible to the engine most likely to be asked about crypto in the first place.
How to get recommended by perplexity is the most tractable, because Perplexity shows its work. It names sources inline on nearly every claim, so you can see which pages feed answers in your category and go earn placements there. It also labels provenance: here it flagged two placements as coming from the agencies' own published rankings.
How to get recommended by gemini and how to get recommended by ai overviews are closely related, since both lean on Google's index and ranking signals. The catch, measured here, is that AI Overviews frequently does not fire at all on agency-hiring queries in US English, so treat it as a bonus rather than a channel. How to get recommended by claude works through its own web search and it cites sources inline, which makes third-party review data unusually influential there: on both prompts where Claude named a leader, it justified the pick with directory evidence rather than agency marketing. Copilot, outside our six surfaces, runs on Bing.
Across all of them the mechanics are unglamorous. Keep your project name, ticker, category, contract addresses and one-line description identical across your site, CoinGecko, CoinMarketCap, DeFiLlama, GitHub and LinkedIn, because inconsistency breaks entity resolution. Give key pages a direct answer in the first sentence under a question heading. Show visible updated dates. Avoid JavaScript-only content, since many AI crawlers do not fully render it. And earn mentions on the pages engines actually retrieve, which here means directories, roundups and forum threads far more than your own homepage.

Six questions, all answerable in a first call.
Show me my share of voice across 30 to 50 buying prompts. A real agency already runs prompt panels and can hand you a baseline before you pay. A proposal instead of a number means nothing has been measured.
Which of your results are AI-visibility metrics rather than traffic? Ask them to separate AI citations, LLM referral sessions and appearance rate from organic sessions and rankings. Most agencies checked here could only produce the second kind.
Where did your own number one ranking come from? Nearly every agency here claiming a top placement publishes that ranking itself. Ask for the URL and read the byline.
Which third-party sources will you get me into, by name? A credible plan names specific publications and directories with a timeline.
What will you change on my site in the first 30 days? Expect crawler access, one canonical entity description, answer-first structure and visible updated dates. If the entire plan is adding an llms.txt file, walk away. One agency in this study publishes research finding that few AI systems read llms.txt at all.
What happens when the engines disagree? They will. One agency here scored 8% on one engine and 71% on another. Anyone promising uniform visibility has not tested it.
The red flags mirror those: guaranteed placements, case figures with no client name attached, review counts that do not match the live directory, no published methodology, and an agency whose own site blocks AI crawlers or carries no dates. As ChatGPT put it during this test, there is no secret prompt or tag that makes an engine endorse a token.
A crypto GEO agency optimizes a blockchain project so AI answer engines such as ChatGPT, Perplexity, Gemini and Claude cite and recommend it. The work covers entity consistency, AI-crawler access, content structured to be quoted, and earning mentions on the third-party sources engines retrieve. It is a distinct discipline from advertising geo-targeting, which shares the abbreviation and, as this test showed, sometimes confuses the engines themselves.
Yes, though they overlap. SEO aims to rank your pages and win the click. GEO aims to get your project named inside the generated answer, where there may be no click. The technical foundations are shared but the measurement is not: GEO is judged on citations and share of answer rather than positions and sessions.
By running a fixed prompt set across multiple engines on a schedule and recording which brands are named, in what order, and which sources were cited. That yields a mention rate and a share of voice you can track. This article used 42 logged answers across six engines; a working program would use a larger panel re-run monthly.
Longer than agencies imply and less predictably. The published case studies with real AI metrics that we verified describe change over three to twelve months. Because answers are non-deterministic and vary by session and region, one good result proves little. What matters is a trend across repeated runs of the same prompts.
Published rates among agencies in this test run from $2,000 monthly at the low end to $12,800 monthly for a substantial retainer, with enterprise engagements quoted from $20,000 upward. Most agencies publish nothing, and directory-listed minimums cluster around $10,000. Treat any quote carrying a guaranteed placement as a reason to walk.