Startale Group (N/A)

Startale Labs is a Web3 development company that aims to “bring the world on-chain.” It has a track record of building multiple blockchain companies—from general-purpose L1 and L2 chains to tokenization-focused L1 networks and stablecoins.

All of them are united within a single ecosystem of interconnected dApps, with the goal of reinforcing liquidity across its platforms and giving developers maximum flexibility. This includes:

• Astar: A Polkadot-powered L1 blockchain with support for EVM and WASM, as well as an additional builder income mechanism via dApp staking rewards;
• Soneium: An L2 network built in collaboration with Sony Group, a major electronics corporation, enabling low-cost fees, EVM compatibility, and potential future integrations with the Sony ecosystem;
• Strinum: An L1 chain co-developed with SBI Holdings, focused on providing infrastructure for tokenized securities and RWA-linked instruments for future dApp developers (currently in the waitlist phase).

On top of that, Startale is working on establishing two main stablecoins - $JPYSC and $USDSC. $JPYSC is a yen-pegged, regulatory-compliant stablecoin powered by SBI Holdings banks, aimed at advancing regulated digital finance in Japan and globally.

Meanwhile, $USDSC is a dollar-pegged stablecoin that offers sponsored gas fees and allows users to earn yield and Startale points from short-term U.S. Treasury bills. It is designed to serve as the core liquidity infrastructure for the Soneium DeFi ecosystem, natively providing 1:1 backing and on-chain yield opportunities.

Finally, the protocol introduces its own Startale app, uniting the $USDSC stablecoin, Soneium, and the broader Startale ecosystem of dApps into a single interface. From there, users can interact with partnered projects and earn Startale points in just a few clicks.

🪙 Startale token: As of April 2026, there are no confirmed plans for the platform to release a native token or conduct a Startale airdrop. However, the Startale Japan company is running a points farming campaign that involves interacting with dApps within its app and holding the $USDSC stablecoin.

The CoinLaunch team assumes that, by the end of the campaign, Startale group company may launch its native token and distribute an airdrop in the future.
 

Considering this info, the CoinLaunch team conducted a complete review of the Startale Labs crypto project and found its most notable pros and cons:
 

✅ Startale pros:

• Audits by Quantstamp of some of the project's products;
• Above-average SEO;
• Solid network of funds, including SamsungNext, Sony Innovation Fund, etc.;
• Partnerships with Uniswap, Sony, and other prominent companies;
• Core team members have a prolonged work record at Web3 companies, some of which are known across the globe - Astar, Injective, Crypto.com.
   

❌ Startale cons: 

• Products have poor general stats - TVL, stablecoin market cap, volume, revenue;
• Token and airdrop are not confirmed yet;
• Not all products are audited;
• The industries that the company is building in currently have low narrative traction (L1s, L2s, etc.) or haven't received the required attention among the crypto community;
• Below-average PR, influencer marketing, and growth marketing scores;
• Very weak SMM performance.